The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
1001 Optometry
Client
Title
Category
Award
Points
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: AI Craft / Art & Visual Design
Points: 3.00
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Use of AI / Visuals
Points: 3.00
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Innovation / Use of Media in Campaign Design
Points: 3.00
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Craft / Use of Technology
Points: 3.00
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Innovation / Use of Media in Direct Marketing
Points: 3.00
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Integration of AI
Points: 3.00
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Craft / Art Direction
Points: 3.00
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Innovation / Use of Media in Health & Wellness
Points: 3.00
The Hidden Eye Test
Agency: VML / Sydney + 1001 Optometry / Sydney + Wavemaker / Sydney + Burson / Sydney
Client: 1001 Optometry
Category: Billboards & Transit / Series
Points: 3.00
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
AI Craft / Art & Visual Design
Award:
2026 Creative Use of AI Merit Award
Points:
3.00
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Use of AI / Visuals
Award:
2026 Creative Use of Technology Merit Award
Points:
3.00
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Innovation / Use of Media in Campaign Design
Award:
2026 Design in Advertising Merit Award
Points:
3.00
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Craft / Use of Technology
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Innovation / Use of Media in Direct Marketing
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Integration of AI
Award:
2026 Health & Wellness Merit Award
Points:
3.00
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Craft / Art Direction
Award:
2026 Health & Wellness Merit Award
Points:
3.00
Client:
1001 Optometry
Title:
The Hidden Eye Test
Category:
Innovation / Use of Media in Health & Wellness
Award:
2026 Health & Wellness Merit Award
Points:
3.00