The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
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Discipline
Branded Entertainment
- All
- Advertising
- Branded Entertainment
- Interactive
Award
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Award
Merit
- All
- Bronze Pencil
- Merit
#
One Show
Client Rankings
American Express
Client
Title
Category
Award
Points
Unstaged - Coldplay
Agency: Digitas & Momentum / New York
Client: American Express
Category: Online Branded Entertainment / Long-form
Points: 5.0
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder
Client: American Express
Category: Innovation in Branded Content
Points: 5.0