The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
Mac vs PC (Security/Stuffed/Flashback)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
Don't Give Up
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Banners - Dynamic / Single
Points: 15.0
Quote
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Banners - Dynamic / Single
Points: 15.0
Mac vs PC (Computer Cart/Boxer/Holiday)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
iPhone Bluetooth Headset
Agency: Apple / Cupertino
Client: Apple
Category: Package Design / Single
Points: 10.0
Mac Contextuals
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Banners - Dynamic / Campaign
Points: 10.0
Apple.com
Agency: Apple / Cupertino
Client: Apple
Category: Web Sites / Corporate Image
Points: 10.0
iTunes Mexico Poster
Agency: Apple / Cupertino
Client: Apple
Category: Collateral Design / Posters - Single
Points: 5.0
Mac vs PC (Choose a Vista/Podium/PR Lady)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Client:
Apple
Title:
Mac vs PC (Security/Stuffed/Flashback)
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Apple
Title:
iPhone
Category:
Package Design / Single
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
Apple
Title:
Don't Give Up
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Apple
Title:
Quote
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Apple
Title:
Mac vs PC (Computer Cart/Boxer/Holiday)
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
Apple
Title:
iPhone Bluetooth Headset
Category:
Package Design / Single
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Mac Contextuals
Category:
Banners - Dynamic / Campaign
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Apple.com
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Keyboards
Category:
Package Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Apple
Title:
iTunes Mexico Poster
Category:
Collateral Design / Posters - Single
Award:
2008 Design Merit Award
Points:
5.0