The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer Television / :30/:25 - Campaign
Annual ID
08061T
About the Work
In 2006, the "Get a Mac" campaign began a humorous debate between two characters, "Mac" and "PC", that illustrated their many differences, and the myriad reasons Macs were a better choice. But the campaign took on a whole new direction in 2007 when a bold new shade of white paint was selected for the set's background.
OK, that's not true. We used the exact same shade of white. What kept the "sophomore" season of the campaign as fresh and relevant as ever were a bevy of new topics and the ever-evolving relationship between the two popular characters -- much like a long-running sitcom.
OK, that's not true. We used the exact same shade of white. What kept the "sophomore" season of the campaign as fresh and relevant as ever were a bevy of new topics and the ever-evolving relationship between the two popular characters -- much like a long-running sitcom.
2008 Awards
Total Points: 25
Gold Pencil
Credits
Production Company
Epoch Films
Art Director
Scott Trattner
Creative Director
Lee Clow (Chief Creative Officer)
Duncan Milner (Executive Creative Director)
Eric Grunbaum (Executive Creative Director)
Scott Trattner (Associate Creative Director)
Jason Sperling (Associate Creative Director)
Barton Corley (Associate Creative Director)
Director
Phil Morrison
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