The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft / Animation
Points: 15.0
Behind the Music. Behind the Mac
Agency: TBWA\Media Arts Lab / London
Client: Apple
Category: Cinema Advertising
Points: 15.0
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client: Apple
Category: Online-only Video / Single
Points: 15.0
Holiday - The Surprise
Agency: SMUGGLER / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Craft - Direction / Single
Points: 15.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Title Sequences
Points: 15.0
Client:
Apple
Title:
Wonderful Tools
Category:
Craft / Animation
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Apple
Title:
Behind the Music. Behind the Mac
Category:
Cinema Advertising
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Apple
Title:
The Underdogs
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Apple
Title:
Holiday - The Surprise
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Silver Pencil
Points:
15.0