The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 45.00
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple
Category: Film & Video for Good
Points: 45.00
Relax: Slide
Agency: Apple Marcom + O Positive / Santa Monica
Client: Apple
Category: TV, VOD, & Online / 30 Seconds and Under - Single
Points: 21.00
Relax: Slide
Agency: Apple Marcom + O Positive / Santa Monica
Client: Apple
Category: Use of Humor
Points: 21.00
A Critter Carol
Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler + Untold Stories + Racket Club
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 9.00
F1 Haptic Trailer
Agency: Apple Marcom
Client: Apple
Category: Innovation / New Ideas in Film
Points: 9.00
Great Ideas Start on Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Exile Edit + Pariah Creative + MJZ
Client: Apple
Category: TV, VOD, & Online / 31-60 Seconds - Single
Points: 3.00
Detectives/Slo Mo
Agency: Apple Marcom + O Positive / Santa Monica
Client: Apple
Category: TV, VOD, & Online / 31-60 Seconds - Single
Points: 3.00
Shot on iPhone | CNY Glad I Met You
Agency: TBWA\Media Arts Lab / Los Angeles + Buck + Mackinnon & Saunders LTD. + Shooting Gallery
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Dear Apple
Agency: Apple Marcom
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Detectives/8x Zoom
Agency: Apple Marcom + O Positive / Santa Monica
Client: Apple
Category: Use of Humor
Points: 3.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Gold Pencil
Points:
45.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
Film & Video for Good
Award:
2026 Film & Video Gold Pencil
Points:
45.00
Client:
Apple
Title:
Relax: Slide
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Award:
2026 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
Relax: Slide
Category:
Use of Humor
Award:
2026 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
A Critter Carol
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
F1 Haptic Trailer
Category:
Innovation / New Ideas in Film
Award:
2026 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Great Ideas Start on Mac
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Detectives/Slo Mo
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Shot on iPhone | CNY Glad I Met You
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Dear Apple
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00