The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
BMW
Client
Title
Category
Award
Points
Driving on Ice
Agency: UM / New York + Stun Creative / Los Angeles
Client: BMW
Category: Television / Branded Content
Points: 5.0
BMW "Become Electric"
Agency: WCRS / London + Tool / Santa Monica + Mustard / London
Client: BMW
Category: Mobile / Branded Content
Points: 5.0