The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Colgate
Client
Title
Category
Award
Points
The Boxer
Agency: Soho Square / Bangkok + Colgate Palmolive / Bangkok + Wavemaker / Bangkok + Hogarth X Underdoc / Bangkok
Client: Colgate
Category: Use of Drama
Points: 3.00
A Million Logos
Agency: Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client: Colgate
Category: Use of AI / Visuals
Points: 3.00
A Million Logos
Agency: Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client: Colgate
Category: Integrated / Omnichannel Campaign
Points: 3.00
The Sweet Truth
Agency: Brand David Communications / Mumbai
Client: Colgate Palmolive India
Category: Film
Points: 3.00
The Boxer
Agency: Soho Square / Bangkok + Colgate Palmolive / Bangkok + Hogarth X Underdoc / Bangkok + Wavemaker / Bangkok
Client: Colgate
Category: Casting
Points: 3.00
A Million Logos
Agency: Ogilvy Malaysia + Verticurl + Wavemaker APAC / Singapore + G.O.A.T Singapore / Singapore
Client: Colgate
Category: Public Relations for Good
Points: 3.00
Client:
Colgate
Title:
The Boxer
Category:
Use of Drama
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Colgate
Title:
A Million Logos
Category:
Use of AI / Visuals
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Colgate
Title:
A Million Logos
Category:
Integrated / Omnichannel Campaign
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Colgate Palmolive India
Title:
The Sweet Truth
Category:
Film
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
Colgate
Title:
The Boxer
Category:
Casting
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00