The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Client
Title
Category
Award
Points
Oxford Circus
Agency: BBH LONDON / London
Client: Google
Category: Out Of Home / Billboards - Single
Points: 5.0
Say It to Get It: Google Voice Serach for Mobile
Agency: BBH London / New York
Client: Google
Category: Out Of Home / Billboards - Campaign
Points: 5.0
Google Chrome: The Johnny Cash Project
Agency: Google Creative Lab and @radical.media / New York
Client: Google
Category: Consumer Television / 60 Second - Single
Points: 5.0
Google Chrome: Dear Sophie
Agency: BBH / New York + Google Creative Lab / New York
Client: Google
Category: Consumer Television / Over 60 second - Single
Points: 5.0
Memories for the Future
Agency: HAKUHODO Kettle + Hakuhodo Inc. / Tokyo
Client: Google
Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Client:
Google
Title:
Oxford Circus
Category:
Out Of Home / Billboards - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Say It to Get It: Google Voice Serach for Mobile
Category:
Out Of Home / Billboards - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Google Chrome: The Johnny Cash Project
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Google Chrome: Dear Sophie
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Memories for the Future
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0