The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Client
Title
Category
Award
Points
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google
Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Points: 5.0
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google
Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Inside Abbey Road
Agency: Google Creative Lab / London
Client: Google
Category: Innovation - Websites / Websites
Points: 5.0
UN Happy Party
Agency: Google Creative Lab / London + The Rumpus Room / London
Client: Google
Category: Non-Profit - Applications & Sites / Applications & Sites
Points: 5.0
Made with Code LED Dress
Agency: 72andSunny / Los Angeles + Nexus Interactive Arts / London
Client: Google
Category: Innovation - Use of Technology / Use of Technology
Points: 5.0
Primer
Agency: Google / New York
Client: Google
Category: Consumer - Mobile / User Experience
Points: 5.0
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google
Category: Craft - Information Architecture / Information Architecture
Points: 5.0
Primer
Agency: Google / New York
Client: Google
Category: Craft - Interface Design / Interface Design
Points: 5.0
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google
Category: Craft - Interface Design / Interface Design
Points: 5.0
Client:
Google
Title:
Inside Abbey Road
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Google
Title:
Inside Abbey Road
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
UN Happy Party
Category:
Non-Profit - Applications & Sites / Applications & Sites
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Google
Title:
Made with Code LED Dress
Category:
Innovation - Use of Technology / Use of Technology
Award:
2016 Responsive Environments Merit Award
Points:
5.0
Client:
Google
Title:
Primer
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Google
Title:
Inside Abbey Road
Category:
Craft - Information Architecture / Information Architecture
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Google
Title:
Primer
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0