The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Client
Title
Category
Award
Points
Google — Year in Search 2024
Agency: Google / Mountain View
Client: Google
Category: Branded Content
Points: 9.00
Doodle for Google
Agency: Google / Mountain View
Client: Google
Category: Brand Identity
Points: 3.00
Google — Year in Search 2024
Agency: Google / Mountain View
Client: Google
Category: Creative Use of Data
Points: 3.00
Google Sans Flex — Pushing the boundaries
Agency: Studio Dumbar/DEPT® + Google Design / California
Client: Google Design
Category: Typography / Dynamic / In Motion
Points: 3.00
Most Searched Playground: Paris 2024
Agency: Google / Mountain View
Client: Google
Category: Digital Design
Points: 3.00
Most Searched Playground: Paris 2024
Agency: Google / Mountain View
Client: Google
Category: Craft / Illustration
Points: 3.00
Codes for Inclusion
Agency: Archer Troy / Mexico City + Google México / Mexico City + Techo México / Mexico City
Client: Google / TECHO
Category: Out of Home for Good
Points: 1.50
Codes for Inclusion
Agency: Archer Troy / Mexico City + Google México / Mexico City + Techo México / Mexico City
Client: Google / TECHO
Category: Sustainable Development Goals
Points: 1.50
Client:
Google
Title:
Google — Year in Search 2024
Category:
Branded Content
Award:
2025 Brand-Side / In-House Bronze Pencil
Points:
9.00
Client:
Google
Title:
Infinite Wonderland
Category:
AI Craft / Art & Design
Award:
2025 Creative Use of AI Merit Award
Points:
3.00
Client:
Google
Title:
Doodle for Google
Category:
Brand Identity
Award:
2025 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Google
Title:
Google — Year in Search 2024
Category:
Creative Use of Data
Award:
2025 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Google
Title:
Javier in Frame
Category:
Technology for Good
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
Google Design
Title:
Google Sans Flex — Pushing the boundaries
Category:
Typography / Dynamic / In Motion
Award:
2025 Design Merit Award
Points:
3.00
Client:
Google
Title:
Most Searched Playground: Paris 2024
Category:
Digital Design
Award:
2025 Design Merit Award
Points:
3.00
Client:
Google
Title:
Circle To Search
Category:
Digital Design
Award:
2025 Design Merit Award
Points:
3.00
Client:
Google
Title:
Most Searched Playground: Paris 2024
Category:
Craft / Illustration
Award:
2025 Design Merit Award
Points:
3.00
Client:
Google
Title:
Javier in Frame
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Google / TECHO
Title:
Codes for Inclusion
Category:
Out of Home for Good
Award:
2025 Out of Home Merit Award
Points:
1.50