The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Client Rankings
HBO
Client
Title
Category
Award
Points

For The Throne
Agency: Droga5 / New York Category: Creative Effectiveness / Consumer / Brand
Points: 25.0


For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Category: Events & Experiential
Points: 25.0


For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Category: Experiential / Brand Installations
Points: 15.0


For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Category: Experiential / Live Events
Points: 15.0


For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Category: Creative Effectiveness / Non-Profit / Charity
Points: 15.0


Backstories
Agency: Wieden+Kennedy / New York + HBO / New York Category: Short Form Video / Campaign / Series / Episodic
Points: 2.0


Create #ForTheThrone
Agency: 360i / New York + HBO / New York Category: User-Generated Content
Points: 2.0


"Recommended by Humans"
Agency: ENGINE / New York City + HBO / New York City Category: Digital & Online / Websites & Mobile
Points: 2.0


For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Category: Brand Installations
Points: 2.0


For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Category: Immersive Spaces
Points: 2.0


For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Category: Public Relations
Points: 2.0


It's OK
Agency: Wieden+Kennedy / New York + HBO / New York Category: Integrated Branding Campaign
Points: 2.0


Backstories
Agency: Wieden+Kennedy / New York + HBO / New York Category: Craft - Animation / Campaign
Points: 2.0


For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York Category: Community Building
Points: 2.0


Client:
HBO
Title:
For The Throne
Category:
Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Gold Pencil
Points:
25.0

Client:
HBO
Title:
For The Throne: Bleed
Category:
Events & Experiential
Award:
2020 Public Relations Gold Pencil
Points:
25.0

Client:
HBO
Title:
For The Throne
Category:
Co-Promotions
Award:
2020 Public Relations Gold Pencil
Points:
25.0

Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0

Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0

Client:
HBO
Title:
For The Throne: Bleed
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2020 Creative Effectiveness Silver Pencil
Points:
15.0

Client:
HBO
Title:
For The Throne
Category:
Integrated Branding Campaign
Award:
2020 Integrated Silver Pencil
Points:
15.0

Client:
HBO
Title:
For The Throne
Category:
Integrated PR Campaign
Award:
2020 Public Relations Silver Pencil
Points:
15.0

Client:
HBO
Title:
For The Throne
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0

Client:
HBO
Title:
Backstories
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2020 Branded Entertainment Merit Award
Points:
2.0

Client:
HBO
Title:
Create #ForTheThrone
Category:
User-Generated Content
Award:
2020 Branded Entertainment Merit Award
Points:
2.0

Client:
HBO
Title:
"Recommended by Humans"
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0

Client:
HBO
Title:
For The Throne: Bleed
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0

Client:
HBO
Title:
For The Throne: Bleed
Category:
Immersive Spaces
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0

Client:
HBO
Title:
It's OK
Category:
Branded Content
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0

Client:
HBO
Title:
For The Throne: Bleed
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0

Client:
HBO
Title:
It's OK
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0

Client:
HBO
Title:
For The Throne
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0

Client:
HBO
Title:
Backstories
Category:
Craft - Animation / Campaign
Award:
2020 Moving Image Craft Merit Award
Points:
2.0

Client:
HBO
Title:
For The Throne: Bleed
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
