The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
HBO
Client
Title
Category
Award
Points
Backstories
Agency: Wieden+Kennedy / New York + HBO / New York
Client: HBO
Category: Short Form Video / Campaign / Series / Episodic
Points: 2.0
Create #ForTheThrone
Agency: 360i / New York + HBO / New York
Client: HBO
Category: User-Generated Content
Points: 2.0
"Recommended by Humans"
Agency: ENGINE / New York City + HBO / New York City
Client: HBO
Category: Digital & Online / Websites & Mobile
Points: 2.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO
Category: Brand Installations
Points: 2.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO
Category: Immersive Spaces
Points: 2.0
It's OK
Agency: Wieden+Kennedy / New York + HBO / New York
Client: HBO
Category: Branded Content
Points: 2.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO
Category: Public Relations
Points: 2.0
It's OK
Agency: Wieden+Kennedy / New York + HBO / New York
Client: HBO
Category: Integrated Branding Campaign
Points: 2.0
For The Throne
Agency: Droga5 / New York
Client: HBO
Category: Innovation in Integrated Branding
Points: 2.0
Backstories
Agency: Wieden+Kennedy / New York + HBO / New York
Client: HBO
Category: Craft - Animation / Campaign
Points: 2.0
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO
Category: Community Building
Points: 2.0
Client:
HBO
Title:
Backstories
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
HBO
Title:
Create #ForTheThrone
Category:
User-Generated Content
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
HBO
Title:
"Recommended by Humans"
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Immersive Spaces
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
HBO
Title:
It's OK
Category:
Branded Content
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
HBO
Title:
It's OK
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
HBO
Title:
Backstories
Category:
Craft - Animation / Campaign
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
HBO
Title:
For The Throne: Bleed
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0