The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Heinz
Client
Title
Category
Award
Points
Heinz Ketchup
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Penta Pencil
Points: 150.00
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Best of Print & Promotional
Points: 90.00
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Integrated / Omnichannel Campaign
Points: 45.00
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Physical Products
Points: 45.00
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Billboards & Transit / Series
Points: 45.00
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Newspaper / Series
Points: 45.00
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Newspaper / Single
Points: 45.00
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz
Category: Public Relations
Points: 21.00
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Product Packaging
Points: 21.00
Tip for Heinz
Agency: Mischief @ No Fixed Address / Brooklyn + Kraft Heinz + Easy Mondays + The Maestros
Client: Kraft Heinz
Category: B2B Communications
Points: 21.00
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Craft / Photography
Points: 21.00
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Craft / Photography
Points: 21.00
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz
Category: Active Engagement / Call to Action
Points: 21.00
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 9.00
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Craft / Art Direction
Points: 9.00
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz
Category: Social Post / Real-time Response
Points: 9.00
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Social Video / Under 15 Seconds
Points: 9.00
Run on Heinz
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago
Client: Heinz Ketchup
Category: Direct Marketing
Points: 3.00
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Content at the Speed of Culture
Points: 3.00
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Ketchup & Down
Agency: FP7 McCann Dubai + Believe.tv / Santiago + Craft Dubai
Client: Heinz
Category: Packaging / Specialty / Limited Edition
Points: 3.00
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz
Category: Social Media Post / Single
Points: 3.00
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 3.00
Heinz Slow This Ad
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Innovation / Use of Media in Film
Points: 3.00
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Integrated / Omnichannel Campaign
Points: 3.00
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz
Category: Billboards & Transit / Series
Points: 3.00
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz
Category: Posters / Series
Points: 3.00
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Craft / Art Direction
Points: 3.00
Black Kitchen Initiative
Agency: Wieden+Kennedy / New York + Kraft Heinz Company + The Mayda Creative Co.
Client: HEINZ
Category: Online / Branded Podcast
Points: 3.00
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz
Category: Social Post / Single
Points: 3.00
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Social Post / Real-time Response
Points: 3.00
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Stunts & Activations
Points: 3.00
15 Minutes of Flavor
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz - Heinz
Category: Influencer Marketing / Multi-Channel
Points: 3.00
Client:
Kraft Heinz
Title:
Heinz Ketchup
Category:
Penta Pencil
Award:
2024 Penta Pencil Penta Pencil
Points:
150.00
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Best of Print & Promotional
Award:
2024 Print & Promotional Best of Discipline Pencil
Points:
90.00
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Integrated / Omnichannel Campaign
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Physical Products
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Newspaper / Series
Award:
2024 Print & Promotional Gold Pencil
Points:
45.00
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Newspaper / Single
Award:
2024 Print & Promotional Gold Pencil
Points:
45.00
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Public Relations
Award:
2024 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Product Packaging
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
Kraft Heinz
Title:
Tip for Heinz
Category:
B2B Communications
Award:
2024 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Photography
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Photography
Award:
2024 Print & Promotional Silver Pencil
Points:
21.00
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Active Engagement / Call to Action
Award:
2024 Social Media Silver Pencil
Points:
21.00
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Art Direction
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Social Post / Real-time Response
Award:
2024 Social Media Bronze Pencil
Points:
9.00
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Social Video / Under 15 Seconds
Award:
2024 Social Media Bronze Pencil
Points:
9.00
Client:
Heinz Ketchup
Title:
Run on Heinz
Category:
Direct Marketing
Award:
2024 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Content at the Speed of Culture
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Creative Effectiveness / Consumer / Brand
Award:
2024 Creative Effectiveness Merit Award
Points:
3.00
Client:
Heinz
Title:
Ketchup & Down
Category:
Packaging / Specialty / Limited Edition
Award:
2024 Design Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Social Media Post / Single
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Heinz
Title:
The Wait
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz Slow This Ad
Category:
Innovation / Use of Media in Film
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Heinz
Title:
The Wait
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Heinz
Title:
The Wait
Category:
Posters / Series
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Art Direction
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
HEINZ
Title:
Black Kitchen Initiative
Category:
Online / Branded Podcast
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Social Post / Single
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Social Post / Real-time Response
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Stunts & Activations
Award:
2024 Social Media Merit Award
Points:
3.00