The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Heinz
Client
Title
Category
Award
Points
Run on Heinz
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago
Client: Heinz Ketchup
Category: Direct Marketing
Points: 3.00
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Content at the Speed of Culture
Points: 3.00
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
Ketchup & Down
Agency: FP7 McCann Dubai + Believe.tv / Santiago + Craft Dubai
Client: Heinz
Category: Packaging / Specialty / Limited Edition
Points: 3.00
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz
Category: Social Media Post / Single
Points: 3.00
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 3.00
Heinz Slow This Ad
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Innovation / Use of Media in Film
Points: 3.00
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Integrated / Omnichannel Campaign
Points: 3.00
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz
Category: Billboards & Transit / Series
Points: 3.00
The Wait
Agency: 1984 / Santiago + Heinz / London, UK + Fabula / Santiago
Client: Heinz
Category: Posters / Series
Points: 3.00
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Craft / Art Direction
Points: 3.00
Black Kitchen Initiative
Agency: Wieden+Kennedy / New York + Kraft Heinz Company + The Mayda Creative Co.
Client: HEINZ
Category: Online / Branded Podcast
Points: 3.00
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz
Category: Social Post / Single
Points: 3.00
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Social Post / Real-time Response
Points: 3.00
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Stunts & Activations
Points: 3.00
15 Minutes of Flavor
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz - Heinz
Category: Influencer Marketing / Multi-Channel
Points: 3.00
Client:
Heinz Ketchup
Title:
Run on Heinz
Category:
Direct Marketing
Award:
2024 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Content at the Speed of Culture
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Creative Effectiveness / Consumer / Brand
Award:
2024 Creative Effectiveness Merit Award
Points:
3.00
Client:
Heinz
Title:
Ketchup & Down
Category:
Packaging / Specialty / Limited Edition
Award:
2024 Design Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Social Media Post / Single
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Heinz
Title:
The Wait
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz Slow This Ad
Category:
Innovation / Use of Media in Film
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Heinz
Title:
The Wait
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Heinz
Title:
The Wait
Category:
Posters / Series
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Art Direction
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
HEINZ
Title:
Black Kitchen Initiative
Category:
Online / Branded Podcast
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Social Post / Single
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Social Post / Real-time Response
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Stunts & Activations
Award:
2024 Social Media Merit Award
Points:
3.00