The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
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Discipline
Advertising
- All
- Advertising
- Branded Entertainment
- Design
- Interactive
Award
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Award
Merit
- All
- Silver Pencil
- Merit
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One Show
Client Rankings
IKEA
Client
Title
Category
Award
Points
IKEA Catalogue
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Consumer Television / Over :30 - Campaign
Points: 5.0
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Innovation in Advertising / Single
Points: 5.0
Trailer
Agency: Leo Burnett / Hong Kong
Client: IKEA
Category: Experiential Advertising / Single
Points: 5.0