The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Kraft
Client
Title
Category
Award
Points
Toblerone Sculptures
Agency: Leagas Delaney / Shanghai
Client: Kraft
Category: Design Does / Brand Transformation
Points: 15.0
Mel the Milkbite
Agency: Droga5 / New York
Client: Kraft
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Moreing
Agency: Droga5 / Sydney
Client: Kraft
Category: Consumer Television / Over 60 second - Single
Points: 5.0
Client:
Kraft
Title:
Toblerone Sculptures
Category:
Design Does / Brand Transformation
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Kraft
Title:
Mel the Milkbite
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0