The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Lufthansa
Client
Title
Category
Award
Points
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa
Category: Direction / Single
Points: 45.00
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa
Category: Writing / Single
Points: 21.00
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa
Category: Editing / Single
Points: 21.00
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa
Category: Cinematography / Single
Points: 21.00
Call of Love
Agency: Accenture Song Germany / Hamburg + Lufthansa / Frankfurt + LIGANOVA HORIZON / Frankfurt + RadicalMedia / Berlin
Client: Lufthansa
Category: Events / Hybrid
Points: 3.00
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa
Category: Cinema Advertising
Points: 3.00
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa
Category: Sound Design
Points: 3.00
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Writing / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Editing / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Lufthansa
Title:
Call of Love
Category:
Events / Hybrid
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Cinema Advertising
Award:
2024 Film & Video Merit Award
Points:
3.00