The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Mars
Client
Title
Category
Award
Points
Brady Bunch
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Consumer Television / :30 / :25 - Single
Points: 25.0
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites
Category: Consumer Television / :20 & Under - Campaign
Points: 25.0
K9FM
Agency: Colenso BBDO / Auckland
Client: MARS Pedigree
Category: Innovation in Radio / Single
Points: 25.0
Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc.
Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 15.0
Matilda
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico
Category: Print Craft / Writing - Single Only
Points: 15.0
Hunger Scale
Agency: BBDO Toronto / Toronto
Client: Mars Canada
Category: Outdoor / Billboards or Transit - Campaign
Points: 10.0
Pack Attack
Agency: adamandeveDDB / London
Client: Mars
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Mars Bites Integrated Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Mars Bites
Category: Integrated Branding / Consumer Campaign
Points: 5.0
Suarez Tweet
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers
Category: Social Media / Branded Social Post
Points: 5.0
Client:
Mars Chocolate North America/Snickers
Title:
Brady Bunch
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / :20 & Under - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
MARS Pedigree
Title:
K9FM
Category:
Innovation in Radio / Single
Award:
2015 Radio Gold Pencil
Points:
25.0
Client:
Mars Inc.
Title:
Get adopted
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Mars Mexico
Title:
Matilda
Category:
Print Craft / Writing - Single Only
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Mars Canada
Title:
Hunger Scale
Category:
Outdoor / Billboards or Transit - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Mars
Title:
Pack Attack
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars Chocolate North America/Mars Bites
Title:
Mars Bites Integrated Campaign
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0