The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
McDonald's
Client
Title
Category
Award
Points
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan
Category: Best of Music & Sound Craft
Points: 90.00
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan
Category: Artist / Brand Collaboration
Points: 45.00
Olympic Curry
Agency: DDB Paris / Paris + McDonald's / Paris
Client: McDonald's
Category: Social Post / Single
Points: 45.00
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan
Category: Music Videos
Points: 21.00
WINTER TAKES ON COLORS
Agency: DDB Warszawa
Client: McDonald’s
Category: Experiential & Installations / Experiential & Immersive
Points: 21.00
After Dinner Dinner
Agency: FP7 McCann Dubai / Dubai + UM Dubai / Dubai + Craft / Dubai
Client: McDonalds
Category: Commerce
Points: 3.00
WINTER TAKES ON COLORS
Agency: DDB Warszawa
Client: McDonald’s
Category: Spatial Design / Experiential & Immersive
Points: 3.00
WINTER TAKES ON COLORS
Agency: DDB Warszawa
Client: McDonald’s
Category: Responsive Environments
Points: 3.00
Cosplay
Agency: DDB Mudra Group / Mumbai + Wieden+Kennedy / New York + Madison World / Mumbai + Avian WE / Mumbai
Client: McDonald’s West & South
Category: Experiential & Installations / Brand Installations
Points: 3.00
Deal with the Trash
Agency: NORD DDB / Stockholm + OMD Sweden / Stockholm
Client: McDonald's
Category: Out of Home for Good
Points: 3.00
After Dinner Dinner
Agency: FP7 McCann Dubai / Dubai + UM Dubai / Dubai
Client: McDonalds
Category: Events & Experiential
Points: 3.00
Olympic Curry
Agency: DDB Paris / Paris + McDonald's / Paris
Client: McDonald's
Category: Current Event Response
Points: 3.00
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan
Category: Craft / Casting
Points: 3.00
Not Not a Big Mac
Agency: Wieden+Kennedy / New York + Golin / Chicago
Client: McDonald's
Category: Influencer Marketing / Single Channel
Points: 3.00
No Smiles
Agency: TBWA\HAKUHODO Inc. / Tokyo + ROBOT COMMUNICATIONS Inc. / Tokyo
Client: McDonald’s Japan
Category: Influencer Marketing / Use of Celebrity
Points: 3.00
Client:
McDonald’s Japan
Title:
No Smiles
Category:
Best of Music & Sound Craft
Award:
2025 Music & Sound Craft Best of Discipline Pencil
Points:
90.00
Client:
McDonald’s Japan
Title:
No Smiles
Category:
Artist / Brand Collaboration
Award:
2025 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
McDonald's
Title:
Olympic Curry
Category:
Social Post / Single
Award:
2025 Social Media Gold Pencil
Points:
45.00
Client:
McDonald’s Japan
Title:
No Smiles
Category:
Music Videos
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
McDonald’s
Title:
WINTER TAKES ON COLORS
Category:
Experiential & Installations / Experiential & Immersive
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
McDonalds
Title:
After Dinner Dinner
Category:
Commerce
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
McDonald’s
Title:
WINTER TAKES ON COLORS
Category:
Spatial Design / Experiential & Immersive
Award:
2025 Design Merit Award
Points:
3.00
Client:
McDonald’s
Title:
WINTER TAKES ON COLORS
Category:
Responsive Environments
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
McDonald’s West & South
Title:
Cosplay
Category:
Experiential & Installations / Brand Installations
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
McDonald's
Title:
Deal with the Trash
Category:
Out of Home for Good
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
McDonalds
Title:
After Dinner Dinner
Category:
Events & Experiential
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
McDonald's
Title:
Olympic Curry
Category:
Current Event Response
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
McDonald’s Japan
Title:
No Smiles
Category:
Craft / Casting
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
McDonald's
Title:
Not Not a Big Mac
Category:
Influencer Marketing / Single Channel
Award:
2025 Social Media Merit Award
Points:
3.00