The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Interactive & Mobile Craft
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Creative Use of Technology
- Cultural Driver
- Design
- Experiential & Immersive
- Film & Video
- Integrated / Omnichannel
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Print & Promotional
- Radio & Audio-First
Award
-
Award
Best of Discipline Pencil
- All
- Best of Discipline Pencil
- Gold Pencil
- Bronze Pencil
#
One Show
Client Rankings
Michelob ULTRA
Client
Title
Category
Award
Points
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Best of Interactive & Mobile Craft
Points: 90.00