The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Client Rankings

 


Microsoft

Client

Title

Category

Award

Points

Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Innovation in Design Points: 75.0
An Empowering Partnership Agency: McCann / New York + McCann Worldgroup + Microsoft / Seattle Category: Penta Pencil Points: 75.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Games / Digital & Physical Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Innovation in Branded Entertainment Points: 25.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Category: Innovation in Branded Entertainment Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Non-traditional & Guerrilla Marketing Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Products Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Innovation in Health & Wellness Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Brand Transformation Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Innovation in Experiential Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: CMO Pencil Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Physical Product Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Branding / Branded Item Points: 15.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Reputation Management Points: 15.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Category: Integrated Campaign Points: 15.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Category: Cross-Channel UX / UI / Digital / Physical Points: 15.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Category: Promotional Items / Booklets & Brochures Points: 15.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Packaging / Specialty Points: 10.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Integrated Branding Campaign Points: 10.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Category: Co-Promotions Points: 10.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Influencer Marketing / Single Channel Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Community Building Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Cultural Driver Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Packaging Points: 2.0
Microsoft and Netflix: A Big Strange Partnership Agency: CMD / Portland + Wasserman Media Group / Los Angeles Category: Integrated Branding Campaign Points: 2.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Category: Brand Transformation Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Responsive Environments Points: 2.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Category: Integrated Digital & Physical Product Points: 2.0
Everyday Escape Agency: McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading Category: Billboards & Transit / Dynamic Billboards & Transit Points: 2.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Category: Systems / Reduced Inequalities Points: 2.0

Microsoft

Changing the Game

Innovation in Design

2020 Design Gold Pencil

75.0

Microsoft

An Empowering Partnership

Penta Pencil

2020 Penta Pencil Penta

75.0

Microsoft

Changing the Game

Games / Digital & Physical

2020 Branded Entertainment Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

Xbox / Microsoft

The Birth of Gaming Tourism

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

Microsoft

Changing the Game

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Gold Pencil

25.0

Microsoft

Changing the Game

Products

2020 Health, Wellness & Pharma Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Gold Pencil

25.0

Microsoft

Changing the Game

Brand Transformation

2020 Integrated Gold Pencil

25.0

Microsoft

Changing the Game

Innovation in Experiential

2020 Experiential & Immersive Gold Pencil

25.0

Microsoft

Changing the Game

CMO Pencil

2020 CMO Pencil Gold Pencil

25.0

Microsoft

Changing the Game

Physical Product

2020 IP & Products Gold Pencil

25.0

Microsoft

Changing the Game

Branding / Branded Item

2020 Design Silver Pencil

15.0

Microsoft

Changing the Game

Reputation Management

2020 Public Relations Silver Pencil

15.0

Xbox / Microsoft

The Birth of Gaming Tourism

Integrated Campaign

2020 Direct Marketing Silver Pencil

15.0

Xbox / Microsoft

The Birth of Gaming Tourism

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Silver Pencil

15.0

Xbox / Microsoft

The Birth of Gaming Tourism

Promotional Items / Booklets & Brochures

2020 Print Silver Pencil

15.0

Microsoft

Changing the Game

Packaging / Specialty

2020 Design Bronze Pencil

10.0

Microsoft

Changing the Game

Integrated Branding Campaign

2020 Integrated Bronze Pencil

10.0

Xbox / Microsoft

The Birth of Gaming Tourism

Co-Promotions

2020 Integrated Bronze Pencil

10.0

Microsoft

Changing the Game

Influencer Marketing / Single Channel

2020 Social Media Merit Award

2.0

Microsoft

Changing the Game

Community Building

2020 Public Relations Merit Award

2.0

Microsoft

Changing the Game

Cultural Driver

2020 Cultural Driver Merit Award

2.0

Microsoft

Changing the Game

Packaging

2020 Health, Wellness & Pharma Merit Award

2.0

Microsoft

Microsoft and Netflix: A Big Strange Partnership

Integrated Branding Campaign

2020 Integrated Merit Award

2.0

Xbox / Microsoft

The Birth of Gaming Tourism

Brand Transformation

2020 Integrated Merit Award

2.0

Microsoft

Changing the Game

Responsive Environments

2020 Experiential & Immersive Merit Award

2.0

Xbox / Microsoft

The Birth of Gaming Tourism

Integrated Digital & Physical Product

2020 IP & Products Merit Award

2.0

Xbox / Microsoft

Everyday Escape

Billboards & Transit / Dynamic Billboards & Transit

2020 Out of Home Merit Award

2.0

Microsoft

Changing the Game

Systems / Reduced Inequalities

2020 Sustainable Development Pencil Merit Award

2.0

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