The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Nike
Client
Title
Category
Award
Points
Nike+
Agency: R/GA / New York
Client: Nike
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 50.0
Ballprints
Agency: BBDO Argentina / Vicente Lopez
Client: Nike
Category: Outdoor / Outdoor - Campaign
Points: 25.0
The Chain
Agency: Framfab Denmark / Copenhagen
Client: Nike
Category: Web Sites / Business to Consumer
Points: 25.0
Nike+
Agency: R/GA / New York
Client: Nike
Category: Brand Gaming/Applications / Online
Points: 25.0
Nike+
Agency: R/GA / New York
Client: Nike
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 25.0
One Time Only
Agency: HunterGatherer / New York
Client: Nike
Category: Broadcast Design / Campaign
Points: 25.0
Nike Festival of Air
Agency: AKQA / London
Client: Nike
Category: New Media Innovation & Development / New Media Innovation and Development
Points: 15.0
Nike Air
Agency: Big Spaceship / Brooklyn
Client: Nike
Category: Web Sites / Business to Consumer
Points: 10.0
Barrio Bonito
Agency: BBDO Argentina / Vicente Lopez
Client: Nike
Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Points: 10.0
Nike Lebron IV
Agency: AKQA / San Francisco
Client: Nike
Category: Microsites / Business to Consumer
Points: 5.0
Nike Basketball
Agency: R/GA / New York
Client: Nike
Category: Web Sites / Business to Consumer
Points: 5.0
JogaTV
Agency: Odopod / San Francisco
Client: Nike
Category: Online Branded Content / Business to Consumer
Points: 5.0
Nike Women Rockstar Workout -- Hip Hop
Agency: R/GA / New York
Client: Nike
Category: Online Branded Content / Business to Consumer
Points: 5.0
Nike Festival of Air
Agency: AKQA / London
Client: Nike
Category: Other Interactive Digital Media
Points: 5.0
Nike Festival of Air
Agency: AKQA / London
Client: Nike
Category: Integrated Branding Campaign
Points: 5.0
Endure
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Nike
Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
I Feel Pretty
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Chalk
Agency: HSI Productions / New York
Client: Nike
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Air, Air, Everywhere
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Benefic treadmill
Agency: BBDO Argentina / Vicente Lopez
Client: Nike
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 5.0
Nike+
Agency: R/GA / New York
Client: Nike
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Points: 5.0
Client:
Nike
Title:
Nike+
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Best of Show Pencil
Points:
50.0
Client:
Nike
Title:
Ballprints
Category:
Outdoor / Outdoor - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Chain
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+
Category:
Brand Gaming/Applications / Online
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike+
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
One Time Only
Category:
Broadcast Design / Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Festival of Air
Category:
New Media Innovation & Development / New Media Innovation and Development
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Air
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
NikeStore
Category:
Web Sites / E-Commerce
Award:
2007 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Barrio Bonito
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Lebron IV
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Basketball
Category:
Web Sites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
JogaTV
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Women Rockstar Workout -- Hip Hop
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Festival of Air
Category:
Other Interactive Digital Media
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Festival of Air
Category:
Integrated Branding Campaign
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Endure
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
I Feel Pretty
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Chalk
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Air, Air, Everywhere
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Benefic treadmill
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0