The One Show
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Category
Consumer Television / Over :30 - Single - max. :90
Annual ID
07408T
About the Work
The spot was created to reintroduce the performance benefits of Air to athletes: Air is an invitation for us to perform longer, harder, faster, higher.
Endure portrays the athletes overcoming both the mental and physical pain of sport. Moments many athletes endure in order to reach the high levels of excellence and success within their sports. Ending with the ultimate payoff of Nike Air cushioning, helping to soften the physical impact on your body, a little.
Endure portrays the athletes overcoming both the mental and physical pain of sport. Moments many athletes endure in order to reach the high levels of excellence and success within their sports. Ending with the ultimate payoff of Nike Air cushioning, helping to soften the physical impact on your body, a little.
2007 Awards
Total Points: 5
Merit
Credits
Production Company
Park Pictures
Art Director
Paulo Martins
Creative Director
Mark Hunter
Alvaro Sotomayor
Director
Joaquin Baca-Asay
Lance Acord
Writer
Oliver Frank
Agency Producer
Elissa Singstock
Veronika Kaufmann
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