The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Nike
Client
Title
Category
Award
Points
NIKEiD iPhone Application
Agency: R/GA / New York
Client: Nike
Category: Mobile Applications/Sites / E-Commerce
Points: 15.0
Pro Combat Gear Up Tool
Agency: R/GA / New York
Client: Nike
Category: Websites & Microsites / E-Commerce
Points: 10.0
Lance Mackey
Agency: Radical Media / New York
Client: Nike
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
NIKEiD - Their Game, Your Finishing Touch
Agency: AKQA / London
Client: Nike
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Federer Win Ad
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Nike Football + 'Master Control'
Agency: AKQA / London
Client: Nike
Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Nike True City
Agency: AKQA / London
Client: Nike
Category: Mobile Applications/Sites / Social Networks/ Community
Points: 5.0
5 runners 650,000 followers
Agency: BBDO Argentina / Vicente Lopez
Client: Nike
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Nike Trackball
Agency: Ogilvy Singapore / Singapore
Client: Nike
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Nike Trackball
Agency: Ogilvy Singapore / Singapore
Client: Nike
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Nike: Show Your Five
Agency: AKQA / London
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
NikeTrue City
Agency: AKQA / London
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Nike Trackball
Agency: Ogilvy Singapore / Singapore
Client: Nike
Category: Craft / Interface Design
Points: 5.0
Pro Combat Gear Up Tool
Agency: R/GA / New York
Client: Nike
Category: Craft / Interface Design
Points: 5.0
Client:
Nike
Title:
NIKEiD iPhone Application
Category:
Mobile Applications/Sites / E-Commerce
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Pro Combat Gear Up Tool
Category:
Websites & Microsites / E-Commerce
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Lance Mackey
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Nike
Title:
NIKEiD - Their Game, Your Finishing Touch
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Federer Win Ad
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Football + 'Master Control'
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike True City
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
5 runners 650,000 followers
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Trackball
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Trackball
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike: Show Your Five
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
NikeTrue City
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike True City
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Trackball
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0