The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Nike
Client
Title
Category
Award
Points
The Black Mamba
Agency: R/GA / New York
Client: Nike
Category: Websites / Social Networks/Community
Points: 15.0
SPARQ
Agency: R/GA / New York
Client: Nike
Category: Mobile Applications/Sites / Services
Points: 15.0
Back for the Future
Agency: Wieden + Kennedy, Portland / Portland
Client: Nike
Category: Websites / Public Service/Non-Profit
Points: 10.0
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike
Category: Websites / Branded Games
Points: 5.0
Nike Free Arena
Agency: R/GA / New York
Client: Nike
Category: Websites / Consumer Goods
Points: 5.0
EPIC
Agency: R/GA / New York
Client: Nike
Category: Websites / Social Networks/Community
Points: 5.0
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
SPARQ
Agency: R/GA / New York
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Client:
Nike
Title:
The Black Mamba
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
SPARQ
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Back for the Future
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Be Zlatan
Category:
Websites / Branded Games
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Free Arena
Category:
Websites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
EPIC
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Be Zlatan
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Merit Award
Points:
5.0