The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Nike
Client
Title
Category
Award
Points
The Nike SB App
Agency: R/GA / New York
Client: Nike
Category: User Experience Design - Mobile / User Experience
Points: 25.0
The Nike SB App
Agency: R/GA / New York
Client: Nike
Category: Mobile Applications/Sites / Services/Utilities
Points: 25.0
Human Printing Press
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Turkey
Category: Innovation in Print / Print
Points: 15.0
Nike+ Training Club app
Agency: AKQA / London
Client: Nike
Category: User Experience Design - Mobile / User Experience
Points: 10.0
Nike Run The City
Agency: PostVisual / Seoul
Client: Nike
Category: Gaming / Branded Content
Points: 10.0
The Nike SB App - Tilt Control
Agency: R/GA / New York
Client: Nike
Category: Intellectual Property & Products / Digital Product
Points: 10.0
Win the Hour
Agency: R/GA / New York
Client: Nike
Category: Use of Technology / Product & Mobile Integration
Points: 10.0
Nike Parallel Journeys
Agency: JWT India / Bangalore
Client: Nike
Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 5.0
Nike Tech Pack
Agency: SET / Portland + WeShoulDoItAll (WSDIA) / New York
Client: Nike
Category: Spatial Design / Indoor Spaces
Points: 5.0
Possibilities
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Over 60 second - Single
Points: 5.0
Play in the Now
Agency: Wieden+Kennedy / Portland
Client: Nike Golf
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Summer is Serious
Agency: Wieden+Kennedy / Portland + Chelsea / New York City
Client: Nike
Category: Social Media / Branded Social Campaign
Points: 5.0
Nike Cross Nationals - Run NXN
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: User Experience Design - Web / User Experience
Points: 5.0
Client:
Nike
Title:
The Nike SB App
Category:
User Experience Design - Mobile / User Experience
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
The Nike SB App
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Nike Turkey
Title:
Human Printing Press
Category:
Innovation in Print / Print
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike+ Training Club app
Category:
User Experience Design - Mobile / User Experience
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Run The City
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nike
Title:
The Nike SB App - Tilt Control
Category:
Intellectual Property & Products / Digital Product
Award:
2014 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Win the Hour
Category:
Use of Technology / Product & Mobile Integration
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Parallel Journeys
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Tech Pack
Category:
Spatial Design / Indoor Spaces
Award:
2014 Design Merit Award
Points:
5.0
Client:
Nike
Title:
Possibilities
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nike Golf
Title:
Play in the Now
Category:
Consumer Television / :30/:25 - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Summer is Serious
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Merit Award
Points:
5.0