The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Nike
Client
Title
Category
Award
Points
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike
Category: Events / Stunts / Competitions
Points: 25.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike
Category: Innovation in Out of Home
Points: 25.0
Nike 2019 Beijing 99
Agency: Wieden+Kennedy / Shanghai
Client: Nike
Category: Craft / Art Direction
Points: 15.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo
Client: Nike
Category: Physical Items
Points: 15.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Zohar Cinema / São Paulo + Hefty / São Paulo
Client: Nike
Category: Non-traditional & Guerrilla Marketing
Points: 10.0
The Great Chase
Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai
Client: Nike
Category: Craft - Direction / Single
Points: 10.0
Just Do It: Helden + Sonne
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Germany
Category: Online Films & Video / Long Form - Campaign
Points: 2.0
NIKE 2019 Chinese New Year
Agency: Wieden+Kennedy / Shanghai
Client: Nike
Category: Cinema Advertising
Points: 2.0
Just Do It: Helden
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Germany
Category: Cinema Advertising
Points: 2.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo
Client: Nike
Category: Physical Product
Points: 2.0
The Great Chase
Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai
Client: Nike
Category: Craft - Editing / Single
Points: 2.0
Stop At Nothing
Agency: Wieden+Kennedy / London + Park Pictures / London
Client: Nike
Category: Craft - Sound Design / Single
Points: 2.0
Air Max Graffiti Stores
Agency: AKQA / São Paulo + Hefty / São Paulo + Zohar Cinema / São Paulo
Client: Nike
Category: Utility / E-Commerce
Points: 2.0
Hey Google, Ask Nike
Agency: R/GA / Portland
Client: Nike
Category: Utility / E-Commerce
Points: 2.0
Giannis Antetokounmpo: Mt. Olympus
Agency: Wieden+Kennedy / Amsterdam
Client: Nike
Category: Experiential & Installations / Brand Installations
Points: 2.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo
Client: Nike
Category: Promotional Items / Physical Products
Points: 2.0
The Gurls Talk Podcast
Agency: R/GA / London
Client: Nike
Category: Online / Branded Podcast
Points: 2.0
You're It
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Kids
Category: Active Engagement
Points: 2.0
The 7th Star for Germany
Agency: BBDO GmbH / Berlin + CraftWork - a brand of ad agencyservices GmbH / Duesseldorf
Client: Nike Deutschland GmbH
Category: Stunts & Activations
Points: 2.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Innovation in Out of Home
Award:
2020 Out of Home Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike 2019 Beijing 99
Category:
Craft / Art Direction
Award:
2020 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Physical Items
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Nike
Title:
The Great Chase
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Hey Google, Ask Nike
Category:
UX / UI / Utility
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
Nike Germany
Title:
Just Do It: Helden + Sonne
Category:
Online Films & Video / Long Form - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Nike
Title:
NIKE 2019 Chinese New Year
Category:
Cinema Advertising
Award:
2020 Film Merit Award
Points:
2.0
Client:
Nike Germany
Title:
Just Do It: Helden
Category:
Cinema Advertising
Award:
2020 Film Merit Award
Points:
2.0
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Nike
Title:
The Great Chase
Category:
Craft - Editing / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Nike
Title:
Stop At Nothing
Category:
Craft - Sound Design / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Nike
Title:
Air Max Graffiti Stores
Category:
Utility / E-Commerce
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Nike
Title:
Hey Google, Ask Nike
Category:
Utility / E-Commerce
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Nike
Title:
Giannis Antetokounmpo: Mt. Olympus
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Promotional Items / Physical Products
Award:
2020 Print Merit Award
Points:
2.0
Client:
Nike
Title:
The Gurls Talk Podcast
Category:
Online / Branded Podcast
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Nike Kids
Title:
You're It
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0