The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Nike
Client
Title
Category
Award
Points
Imperfect You
Agency: Wieden+Kennedy Tokyo / Tokyo + Nike Japan / Tokyo + Park Pictures / London + AOI Pro. / Tokyo
Client: NIKE JAPAN
Category: Short Form Video / Single
Points: 3.00
What the Football
Agency: Wieden+Kennedy / Portland + Nike + Whitehouse Post + ICONOCLAST
Client: Nike
Category: Short Form Video / Series / Episodic
Points: 3.00
Nike Diamond Visual Center
Agency: Hyphenated / Los Angeles + Hyphenated-Santos Dilone / Los Angeles
Client: Nike Diamond
Category: Brand Identity / Rebranding
Points: 3.00
What the Football
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Typography / Static
Points: 3.00
What the Football
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Out of Home / Series
Points: 3.00
Nike Invincible 3
Agency: Media.Work / Los Angeles + Nike
Client: Nike
Category: Craft / Animation
Points: 3.00
What the Football
Agency: Wieden+Kennedy / Portland + Nike + Whitehouse Post + ICONOCLAST
Client: Nike
Category: TV, VOD, & Online / Varying Length Series
Points: 3.00
Imperfect You
Agency: AOI Pro. / Tokyo + Wieden+Kennedy Tokyo / Tokyo + Park Pictures / London
Client: Nike Japan
Category: Direction / Single
Points: 3.00
What the Football—Let it Rip!
Agency: Wieden+Kennedy / Portland + Nike + Psyop + WIZZ
Client: Nike
Category: Animation / Single
Points: 3.00
Beyond
Agency: The Elements Music / Los Angeles, CA, USA + Object & Animal / London + Uncommon London / London + Framestore / London
Client: Nike Jordan
Category: Music Adaptation / Song
Points: 3.00
Client:
NIKE JAPAN
Title:
Imperfect You
Category:
Short Form Video / Single
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Nike
Title:
What the Football
Category:
Short Form Video / Series / Episodic
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Nike Diamond
Title:
Nike Diamond Visual Center
Category:
Brand Identity / Rebranding
Award:
2024 Design Merit Award
Points:
3.00
Client:
Nike
Title:
What the Football
Category:
Typography / Static
Award:
2024 Design Merit Award
Points:
3.00
Client:
Nike
Title:
What the Football
Category:
Out of Home / Series
Award:
2024 Design Merit Award
Points:
3.00
Client:
Nike
Title:
Nike Invincible 3
Category:
Craft / Animation
Award:
2024 Design Merit Award
Points:
3.00
Client:
Nike
Title:
What the Football
Category:
TV, VOD, & Online / Varying Length Series
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Nike Japan
Title:
Imperfect You
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Nike
Title:
What the Football—Let it Rip!
Category:
Animation / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00