The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Old Spice
Client
Title
Category
Award
Points
Questions
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Old Spice NFL
Agency: Radical Media / New York
Client: Old Spice
Category: Consumer Television / Commercials of var. length - Campaign
Points: 25.0
Smell Like a Man, Man
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Response Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Experiential Advertising / Single
Points: 25.0
Boat
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 10.0
Odor Blocker
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / Commercials of var. length - Campaign
Points: 5.0
Client:
Old Spice
Title:
Questions
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice NFL
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell Like a Man, Man
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Response Campaign
Category:
Experiential Advertising / Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Boat
Category:
Consumer Television / :20 and Under - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0