The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Samsung
Client
Title
Category
Award
Points
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics
Category: Mobile Applications / Services / Utilities
Points: 25.0
Dad
Agency: Leo Burnett / SYDNEY
Client: Samsung
Category: Radio / Public Service - Single
Points: 15.0
S-Drive
Agency: Leo Burnett / SYDNEY
Client: Samsung
Category: Gaming, Music & Mobile / Branded Mobile
Points: 15.0
Every Day is Day One
Agency: Exit Films / Melbourne + 72andSunny / Amsterdam + Smuggler / London
Client: Samsung
Category: Craft / Direction
Points: 10.0
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America
Category: Broadcast & Moving Image / Short Films & Videos
Points: 10.0
Samsung CenterStage
Agency: The Barbarian Group / New York
Client: Samsung
Category: User Experience Design - Mobile / Interface Design Craft
Points: 10.0
Black Cats
Agency: Colenso BBDO / Auckland
Client: Samsung
Category: Social Media / Branded Social Post
Points: 5.0
Ballet
Agency: Leo Burnett / SYDNEY
Client: Samsung
Category: Radio Craft / Scriptwriting
Points: 5.0
Meeting
Agency: Leo Burnett / Sydney
Client: Samsung
Category: Radio / Public Service - Single
Points: 5.0
Samsung Smart Bike
Agency: Leo Burnett Italy / Milan + Leo Burnett / Chicago
Client: Samsung Electronics Italy
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
Client:
Samsung Electronics
Title:
Look At Me
Category:
Mobile Applications / Services / Utilities
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Dad
Category:
Radio / Public Service - Single
Award:
2015 Radio Silver Pencil
Points:
15.0
Client:
Samsung
Title:
S-Drive
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Every Day is Day One
Category:
Craft / Direction
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Broadcast & Moving Image / Short Films & Videos
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Samsung CenterStage
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Black Cats
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Samsung
Title:
Ballet
Category:
Radio Craft / Scriptwriting
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Samsung
Title:
Meeting
Category:
Radio / Public Service - Single
Award:
2015 Radio Merit Award
Points:
5.0