The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Client Rankings

 


Samsung

Client

Title

Category

Award

Points

BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Category: Gaming Points: 25.0
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Category: Co-Promotions Points: 25.0
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Category: Gaming / Branded Games Points: 25.0
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Category: Out of Home / Single Points: 15.0
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Category: Online Films & Video / Short Form - Single Points: 15.0
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Category: Television & VOD / Short Form - Single Points: 10.0
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Category: Online-only Video / Single Points: 10.0
Galaxy Graffiti Agency: Cheil Worldwide / Seoul + Tangible Interaction / Vancouver Category: Immersive Spaces Points: 10.0
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Category: Visual & Audio Craft / Visual Effects Points: 10.0
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Category: Out of Home / Brand Installations Points: 2.0
A Touch of History Agency: Jung von Matt/Limmat / Zurich Category: Mobile Apps Points: 2.0
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Category: Games / Digital & Physical Points: 2.0
Now, words aren't just heard, but felt. Agency: Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram Category: Applications Points: 2.0
A Touch of History Agency: Jung von Matt/Limmat / Zurich Category: Applications Points: 2.0
Silent Whistle Agency: Leo Burnett / Sydney Category: Physical Product & Mobile Integration Points: 2.0
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Category: Influencer Marketing / Multi-Channel Points: 2.0
Samsung Folding Piccadilly Agency: Cheil / London Category: Out of Home / Billboards & Transit Points: 2.0
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Category: Targeted Video / Location-Specific Video Points: 2.0
Invasion #withGalaxy Agency: R/GA / New York Category: Digital & Online / Websites & Mobile Points: 2.0
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Category: Digital & Online / Websites & Mobile Points: 2.0
Samsung Galaxy A - #danceAwesome Agency: R/GA / New York + Wieden+Kennedy / Amsterdam Category: Digital & Online / Social Media Post - Single Points: 2.0
Invasion #withGalaxy Agency: R/GA / New York Category: Craft / Use of Technology Points: 2.0
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Category: Digital / Web & Mobile Points: 2.0
Silent Whistle Agency: Leo Burnett / Sydney Category: Digital / Use of Technology Points: 2.0
Now, words aren't just heard, but felt. Agency: Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram Category: Innovation in Health & Wellness Points: 2.0
BACK2LIFE Agency: Cheil PengTai / Beijing + Cheil / Hong Kong Category: Innovation in Health & Wellness Points: 2.0
Samsung Galaxy A - #danceAwesome Agency: R/GA / New York + Wieden+Kennedy / Amsterdam Category: Multi-Country or Global / Consumer / Brand Points: 2.0
Ad-within-an-ad-within-an-ad Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York Category: Online-only Video / Pre-Roll - Single Points: 2.0
A Touch of History Agency: Jung von Matt/Limmat / Zurich Category: UX / UI / Interface Design Points: 2.0
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Category: Experiential & Installations / Brand Installations Points: 2.0

Samsung

BACK2LIFE

Gaming

2020 Mobile Gold Pencil

25.0

Samsung

Ad-within-an-ad-within-an-ad

Co-Promotions

2020 Integrated Gold Pencil

25.0

Samsung

BACK2LIFE

Gaming / Branded Games

2020 Interactive & Online Gold Pencil

25.0

Samsung

Samsung Folding Piccadilly

Out of Home / Single

2020 Design Silver Pencil

15.0

Samsung

Ad-within-an-ad-within-an-ad

Online Films & Video / Short Form - Single

2020 Film Silver Pencil

15.0

Samsung

Ad-within-an-ad-within-an-ad

Television & VOD / Short Form - Single

2020 Film Bronze Pencil

10.0

Samsung

Ad-within-an-ad-within-an-ad

Online-only Video / Single

2020 Interactive & Online Bronze Pencil

10.0

Samsung Electronics

Galaxy Graffiti

Immersive Spaces

2020 Experiential & Immersive Bronze Pencil

10.0

Samsung

Samsung Folding Piccadilly

Visual & Audio Craft / Visual Effects

2020 Digital Craft Bronze Pencil

10.0

Samsung

Samsung Folding Piccadilly

Out of Home / Brand Installations

2020 Design Merit Award

2.0

Samsung Switzerland

A Touch of History

Mobile Apps

2020 Branded Entertainment Merit Award

2.0

Samsung

BACK2LIFE

Games / Digital & Physical

2020 Branded Entertainment Merit Award

2.0

Samsung

Now, words aren't just heard, but felt.

Applications

2020 Mobile Merit Award

2.0

Samsung Switzerland

A Touch of History

Applications

2020 Mobile Merit Award

2.0

Samsung

Silent Whistle

Physical Product & Mobile Integration

2020 Mobile Merit Award

2.0

Samsung

Ad-within-an-ad-within-an-ad

Influencer Marketing / Multi-Channel

2020 Social Media Merit Award

2.0

Samsung

Samsung Folding Piccadilly

Out of Home / Billboards & Transit

2020 Direct Marketing Merit Award

2.0

Samsung

Samsung Folding Piccadilly

Targeted Video / Location-Specific Video

2020 Direct Marketing Merit Award

2.0

Samsung Electronics America

Invasion #withGalaxy

Digital & Online / Websites & Mobile

2020 Direct Marketing Merit Award

2.0

Samsung

BACK2LIFE

Digital & Online / Websites & Mobile

2020 Direct Marketing Merit Award

2.0

Samsung Electronics Co. Ltd.

Samsung Galaxy A - #danceAwesome

Digital & Online / Social Media Post - Single

2020 Direct Marketing Merit Award

2.0

Samsung Electronics America

Invasion #withGalaxy

Craft / Use of Technology

2020 Direct Marketing Merit Award

2.0

Samsung

BACK2LIFE

Digital / Web & Mobile

2020 Health, Wellness & Pharma Merit Award

2.0

Samsung

Silent Whistle

Digital / Use of Technology

2020 Health, Wellness & Pharma Merit Award

2.0

Samsung

Now, words aren't just heard, but felt.

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Samsung

BACK2LIFE

Innovation in Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Samsung Electronics Co. Ltd.

Samsung Galaxy A - #danceAwesome

Multi-Country or Global / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

Samsung

Ad-within-an-ad-within-an-ad

Online-only Video / Pre-Roll - Single

2020 Interactive & Online Merit Award

2.0

Samsung Switzerland

A Touch of History

UX / UI / Interface Design

2020 Digital Craft Merit Award

2.0

Samsung

Samsung Folding Piccadilly

Experiential & Installations / Brand Installations

2020 Out of Home Merit Award

2.0

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