The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Samsung
Client
Title
Category
Award
Points
The Mind Guardian
Agency: Cheil Spain / Madrid + Samsung Electronics Iberia / Madrid + Somos5 / Madrid
Client: Samsung
Category: Creative Use of Data
Points: 9.00
Toxic Backfire
Agency: Cheil PengTai Beijing + Cheil Hong Kong
Client: Samsung
Category: Gaming for Good
Points: 3.00
The Mind Guardian
Agency: Cheil Spain / Madrid + Samsung Electronics Iberia / Madrid + Somos5 / Madrid
Client: Samsung
Category: Online & Mobile
Points: 3.00
The Mind Guardian
Agency: Cheil Spain / Madrid + Samsung Electronics Iberia / Madrid + Somos5 / Madrid
Client: Samsung
Category: Integration of AI
Points: 3.00
Client:
Samsung
Title:
The Mind Guardian
Category:
Creative Use of Data
Award:
2026 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Samsung
Title:
Toxic Backfire
Category:
Gaming for Good
Award:
2026 Gaming Merit Award
Points:
3.00
Client:
Samsung
Title:
The Mind Guardian
Category:
Online & Mobile
Award:
2026 Health & Wellness Merit Award
Points:
3.00