The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
TOYOTA
Client
Title
Category
Award
Points
Minivan Mom Stigma
Agency: Saatchi & Saatchi / El Segundo + Toyota Motor North America / Plano
Client: Toyota
Category: Narrative / Character-Led
Points: 3.00
New Zealand's One Big Ad
Agency: Saatchi & Saatchi New Zealand / Auckland + Scoundrel / Sydney + Digitas New Zealand / Auckland + Spark Foundry New Zealand / Auckland
Client: Toyota New Zealand
Category: Craft / Use of Humor
Points: 3.00
GO! GR Supra Safety Car
Agency: SIX inc. / Tokyo + Hakuhodo / Tokyo + yumenohieda / Tokyo + STUDEO Inc. / Tokyo
Client: Toyota Motor Corporation
Category: Visual Effects / Single
Points: 3.00
Client:
Toyota
Title:
Minivan Mom Stigma
Category:
Narrative / Character-Led
Award:
2026 Creator Content Merit Award
Points:
3.00
Client:
Toyota New Zealand
Title:
New Zealand's One Big Ad
Category:
Craft / Use of Humor
Award:
2026 Integrated / Omnichannel Merit Award
Points:
3.00