The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Unicef
Client
Title
Category
Award
Points
UNICEF: Good Shirts
Agency: BBH / New York
Client: UNICEF
Category: Innovation in Advertising / Single or Campaign
Points: 10.0
THIAGO
Agency: Ogilvy Brasil / são paulo
Client: UNICEF
Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
UNICEF: Good Shirts
Agency: BBH / New York
Client: UNICEF
Category: Brand Transformation / Single
Points: 5.0
Celebrity Tap
Agency: Droga5 / New York
Client: UNICEF
Category: Integrated Branding / Public Service Campaign
Points: 5.0
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
THIAGO
Category:
Public Service / Newspaper or Magazine - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Brand Transformation / Single
Award:
2012 Advertising Merit Award
Points:
5.0