The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
VOLKSWAGEN
Client
Title
Category
Award
Points
Let's Get Electric!
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden
Category: Music Videos
Points: 2.0
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden
Category: Innovation in Branded Entertainment
Points: 2.0
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client: Volkswagen
Category: Creative Use of Data / Real-Time
Points: 2.0
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden
Category: Promotional / Collateral Items
Points: 2.0
The Last Mile
Agency: Johannes Leonardo / New York City + Volkswagen North America / Herndon + Nexus Studios / London
Client: Volkswagen North America
Category: Craft / Art Direction
Points: 2.0
The Last Mile
Agency: Johannes Leonardo / New York + Volkswagen North America / Herndon + Nexus Studios / London
Client: Volkswagen North America
Category: Craft / Animation
Points: 2.0
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden
Category: Physical Items
Points: 2.0
California Stays
Agency: Belong Agency / Copenhagen
Client: Volkswagen
Category: Events / Stunts / Competitions
Points: 2.0
True VW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client: Volkswagen
Category: Online Films & Video / Pre-Roll - Campaign
Points: 2.0
True VW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client: Volkswagen
Category: Online-only Video / Pre-Roll - Campaign
Points: 2.0
Movie Star Confidence
Agency: adam&eveDDB / London + O Positive @ Rogue / London + Untold / London + The Quarry / London
Client: Volkswagen UK
Category: Craft - Writing / Campaign
Points: 2.0
T-Roc Bob
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Volkswagen AG
Category: Craft - Sound Design / Single
Points: 2.0
Total Mess
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen
Category: Magazine / Campaign
Points: 2.0
Scenarios
Agency: DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris
Client: Volkswagen
Category: Craft / Writing
Points: 2.0
The Ungrateful
Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client: Volkswagen New Zealand
Category: Broadcast / Campaign
Points: 2.0
Client:
Volkswagen Sweden
Title:
Let's Get Electric!
Category:
Music Videos
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Volkswagen
Title:
Road Tales
Category:
Creative Use of Data / Real-Time
Award:
2020 Creative Use of Data Merit Award
Points:
2.0
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
Volkswagen North America
Title:
The Last Mile
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
Volkswagen North America
Title:
The Last Mile
Category:
Craft / Animation
Award:
2020 Design Merit Award
Points:
2.0
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Volkswagen
Title:
California Stays
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Volkswagen
Title:
True VW
Category:
Online Films & Video / Pre-Roll - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Volkswagen
Title:
True VW
Category:
Online-only Video / Pre-Roll - Campaign
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Volkswagen UK
Title:
Movie Star Confidence
Category:
Craft - Writing / Campaign
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Volkswagen AG
Title:
T-Roc Bob
Category:
Craft - Sound Design / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Volkswagen
Title:
Total Mess
Category:
Magazine / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Volkswagen
Title:
Scenarios
Category:
Craft / Writing
Award:
2020 Print Merit Award
Points:
2.0