The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Volkswagen
Client
Title
Category
Award
Points
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Non-Broadcast / Online
Points: 10.0
Drive Safe
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Branded Content / Online
Points: 5.0
Mysteries of the Universe
Agency: adam&eveDDB / London
Client: Volkswagen
Category: Consumer Radio / Single
Points: 5.0
The world's most boring radio ad.
Agency: Grabarz & Partner, Hamburg / Hamburg
Client: Volkswagen
Category: Consumer Radio / Single
Points: 5.0
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Non-Broadcast / Online
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Drive Safe
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Branded Content / Online
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Mysteries of the Universe
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0