The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Volkswagen
Client
Title
Category
Award
Points
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen
Category: Social Media / Branded Social Campaign
Points: 15.0
Parking - Jury
Agency: DDB Group / Berlin
Client: Volkswagen
Category: Magazine / Full Page or Spread - Single
Points: 15.0
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: User Experience Design - Web / User Experience
Points: 15.0
Eyes on the Road
Agency: OgilvyOne Beijing / Beijing
Client: Volkswagen
Category: Digital Direct Marketing / Mobile
Points: 15.0
Terminal Velocity
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa
Category: Newspaper / Full Page or Spread - Single
Points: 10.0
Elevator
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Road
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Parking - Jury
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Eyes on the Road
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Silver Pencil
Points:
15.0
Client:
Volkswagen South Africa
Title:
Terminal Velocity
Category:
Newspaper / Full Page or Spread - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Volkswagen do Brasil
Title:
Elevator
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0