The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Xbox
Client
Title
Category
Award
Points
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Games / Gaming
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Use of Gaming as a Tool
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Innovation / New Ideas in Gaming
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Integrated / Omnichannel Campaign
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Community Building
Points: 45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Games / Gaming
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Use of Gaming as a Tool
Award:
2025 Gaming Gold Pencil
Points:
45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Innovation / New Ideas in Gaming
Award:
2025 Gaming Gold Pencil
Points:
45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Gold Pencil
Points:
45.00