The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
apple
Client
Title
Category
Award
Points
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple
Category: Online / Short Form - Single
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Online / Short Form - Single
Points: 2.0
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple
Category: Online / Short Form - Campaign
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Location-Specific Video
Points: 2.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: User-Generated Content
Points: 2.0
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple
Category: Innovation in Branded Entertainment
Points: 2.0
Client:
Apple
Title:
Détour
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Détour
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Welcome to @Apple
Category:
User-Generated Content
Award:
2018 Branded Entertainment Merit Award
Points:
2.0