The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
apple
Client
Title
Category
Award
Points
Behind the Mac - International Women's Day
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Television & VOD / Short Form - Single
Points: 2.0
Shot on iPhone 11 Pro - Snowbrawl
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 2.0
Holiday - The Surprise
Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler / Los Angeles
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 2.0
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 2.0
Behind the Music. Behind the Mac
Agency: TBWA\Media Arts Lab / London
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 2.0
Behind the Mac - International Women's Day
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Online Films & Video / Short Form - Single
Points: 2.0
Caught on Camera
Agency: Apple / Cupertino + Imposter / LA
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 2.0
Shot on iPhone 11 Pro - Snowbrawl
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 2.0
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Location-Specific Video
Points: 2.0
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Location-Specific Video
Points: 2.0
Bounce
Agency: Pulse Films / Los Angeles + TBWA\Media Arts Lab / Los Angeles + Framestore / Los Angeles
Client: Apple
Category: Innovation in Film
Points: 2.0
Client:
Apple
Title:
Behind the Mac - International Women's Day
Category:
Television & VOD / Short Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - Snowbrawl
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Holiday - The Surprise
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Behind the Music. Behind the Mac
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Behind the Mac - International Women's Day
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Caught on Camera
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Shot on iPhone 11 Pro - Snowbrawl
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Location-Specific Video
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Wonderful Tools
Category:
Location-Specific Video
Award:
2020 Film Merit Award
Points:
2.0