The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
apple
Client
Title
Category
Award
Points
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 45.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Use of Drama
Points: 45.00
Find Your Friends
Agency: Apple Marcom
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 21.00
Genius campaign
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple
Category: Use of Humor
Points: 9.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Innovation / Execution in Film
Points: 9.00
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / New Ideas in Film
Points: 3.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Innovation / New Ideas in Film
Points: 3.00
The End of the Weeknd
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + Cadence Films
Client: Apple
Category: Innovation / Use of Media in Film
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Use of Media in Film
Points: 3.00
Client:
Apple
Title:
Flock
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Gold Pencil
Points:
45.00
Client:
Apple
Title:
Flock
Category:
Use of Drama
Award:
2025 Film & Video Gold Pencil
Points:
45.00
Client:
Apple
Title:
Find Your Friends
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
Genius campaign
Category:
Use of Humor
Award:
2025 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Submerged
Category:
Innovation / Execution in Film
Award:
2025 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
No Sweat
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / New Ideas in Film
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Submerged
Category:
Innovation / New Ideas in Film
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
The End of the Weeknd
Category:
Innovation / Use of Media in Film
Award:
2025 Film & Video Merit Award
Points:
3.00