The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
apple
Client
Title
Category
Award
Points
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Direction / Single
Points: 3.00
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client: Apple
Category: Direction / Single
Points: 3.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Cinematography / Single
Points: 3.00
Pudding
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple
Category: Casting / Actor
Points: 3.00
Sunny - Opening Title Sequence
Agency: Elastic / Los Angeles
Client: Apple TV
Category: Title Sequences
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Use of Technology
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation in Moving Image Craft
Points: 3.00
Client:
Apple
Title:
Submerged
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
No Sweat
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Flock
Category:
Cinematography / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Pudding
Category:
Casting / Actor
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple TV
Title:
Sunny - Opening Title Sequence
Category:
Title Sequences
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Use of Technology
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00