The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
apple
Client
Title
Category
Award
Points
A Decade of Partnership and Trust
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Penta Pencil
Points: 150.00
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 45.00
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple
Category: Film & Video for Good
Points: 45.00
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple
Category: Casting / Real People
Points: 45.00
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple
Category: Original Music / Song
Points: 45.00
6 out of 5 Stars
Agency: Apple Marcom + Silo Music / Los Angeles + Biscuit Filmworks
Client: Apple
Category: Original Music / Song
Points: 45.00
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple
Category: Music Videos / Brand
Points: 21.00
F1 Haptic Trailer
Agency: Apple Marcom
Client: Apple
Category: Innovation / Execution in Technology
Points: 21.00
Relax: Slide
Agency: Apple Marcom + O Positive / Santa Monica
Client: Apple
Category: TV, VOD, & Online / 30 Seconds and Under - Single
Points: 21.00
Relax: Slide
Agency: Apple Marcom + O Positive / Santa Monica
Client: Apple
Category: Use of Humor
Points: 21.00
A Critter Carol
Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler + Untold Stories + Racket Club
Client: Apple
Category: Craft / Use of Humor
Points: 21.00
A Critter Carol
Agency: TBWA\Media Arts Lab / Los Angeles + Racket Club + Untold Stories + Smuggler
Client: Apple
Category: Short Form Video / Single
Points: 9.00
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple
Category: Short Form Video / Single
Points: 9.00
Someday
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + Squeak E Clean Studios + Final Cut
Client: Apple
Category: Popular Culture Impact
Points: 9.00
A Critter Carol
Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler + Untold Stories + Racket Club
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 9.00
F1 Haptic Trailer
Agency: Apple Marcom
Client: Apple
Category: Innovation / New Ideas in Film
Points: 9.00
I'm Not Remarkable
Agency: Somesuch + Apple Marcom
Client: Apple
Category: Direction / Single
Points: 9.00
Big Man
Agency: Somesuch + Apple Marcom
Client: Apple
Category: Artist / Brand Collaboration
Points: 9.00
Someday
Agency: TBWA\Media Arts Lab / Los Angeles + Squeak E Clean Studios + Final Cut + MJZ
Client: Apple
Category: Long Form Video / Single
Points: 3.00
Someday
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + Squeak E Clean Studios + Final Cut
Client: Apple
Category: Craft / Art Direction
Points: 3.00
ATV Rebrand
Agency: TBWA\Media Arts Lab / Los Angeles + Apple Marcom + OYOY + Optical Arts
Client: Apple
Category: Popular Culture Impact
Points: 3.00
Shot on iPhone | Red Bull Island Hopper
Agency: TBWA\Media Arts Lab / Los Angeles + Red Bull Media House + Trafik
Client: Apple
Category: Creator / Brand Collaboration
Points: 3.00
ATV Rebrand
Agency: TBWA\Media Arts Lab / Los Angeles + Apple Marcom + Optical Arts + OYOY
Client: Apple
Category: Craft / Art Direction
Points: 3.00
Great Ideas Start on Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Exile Edit + Pariah Creative + MJZ
Client: Apple
Category: TV, VOD, & Online / 31-60 Seconds - Single
Points: 3.00
Detectives/Slo Mo
Agency: Apple Marcom + O Positive / Santa Monica
Client: Apple
Category: TV, VOD, & Online / 31-60 Seconds - Single
Points: 3.00
Shot on iPhone | CNY Glad I Met You
Agency: TBWA\Media Arts Lab / Los Angeles + Buck + Mackinnon & Saunders LTD. + Shooting Gallery
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Dear Apple
Agency: Apple Marcom
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Detectives/8x Zoom
Agency: Apple Marcom + O Positive / Santa Monica
Client: Apple
Category: Use of Humor
Points: 3.00
Apple Music x Kendrick Lamar | SB Halftime Show
Agency: Apple Marcom
Client: Apple
Category: Brand Partnerships / Celebrity / Brand Collaboration
Points: 3.00
F1 Haptic Trailer
Agency: Apple Marcom
Client: Apple
Category: Innovation / New Ideas in Interactive, Online, & Mobile
Points: 3.00
The Underdogs: Blue Screen of Death
Agency: OBJECT & ANIMAL / LONDON
Client: Apple
Category: Direction / Single
Points: 3.00
I'm Not Remarkable
Agency: Somesuch + Apple Marcom
Client: Apple
Category: Cinematography / Single
Points: 3.00
Shot on iPhone | CNY Glad I Met You
Agency: TBWA\Media Arts Lab / Los Angeles + Shooting Gallery + Buck + Mackinnon & Saunders LTD.
Client: Apple
Category: Animation / Single
Points: 3.00
A Critter Carol
Agency: TBWA\Media Arts Lab / Los Angeles + Racket Club + Untold Stories + Smuggler
Client: Apple
Category: Special / Practical Effects / Single
Points: 3.00
ATV Rebrand
Agency: TBWA\Media Arts Lab / Los Angeles + Apple Marcom + Optical Arts + OYOY
Client: Apple
Category: Special / Practical Effects / Series
Points: 3.00
Apple Intelligence | Clean Up Photos: Cat | iPhone
Agency: Apple Marcom + Parliament
Client: Apple
Category: Original Music / Score - Short Form
Points: 3.00
Great Ideas Start on Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Exile Edit + MJZ + Pariah Creative
Client: Apple
Category: Voice Direction
Points: 3.00
I'm Not Remarkable
Agency: Apple Marcom + Wave Studios / New York + Trim Editing + Somesuch
Client: Apple
Category: Sound Mixing
Points: 3.00
I'm Not Remarkable
Agency: Apple Marcom + Wave Studios / New York + Trim Editing + Somesuch
Client: Apple
Category: Sound Editing
Points: 3.00
Client:
Apple
Title:
A Decade of Partnership and Trust
Category:
Penta Pencil
Award:
2026 Penta Pencil Penta Pencil
Points:
150.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Gold Pencil
Points:
45.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
Film & Video for Good
Award:
2026 Film & Video Gold Pencil
Points:
45.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
Casting / Real People
Award:
2026 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
Original Music / Song
Award:
2026 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Apple
Title:
6 out of 5 Stars
Category:
Original Music / Song
Award:
2026 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
Music Videos / Brand
Award:
2026 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple
Title:
F1 Haptic Trailer
Category:
Innovation / Execution in Technology
Award:
2026 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Apple
Title:
Relax: Slide
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Award:
2026 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
Relax: Slide
Category:
Use of Humor
Award:
2026 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
F1 Haptic Trailer
Category:
Trailers & Teasers
Award:
2026 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
A Critter Carol
Category:
Craft / Use of Humor
Award:
2026 Social Media Silver Pencil
Points:
21.00
Client:
Apple
Title:
A Critter Carol
Category:
Short Form Video / Single
Award:
2026 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
Short Form Video / Single
Award:
2026 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Someday
Category:
Popular Culture Impact
Award:
2026 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Apple
Title:
A Critter Carol
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
F1 Haptic Trailer
Category:
Innovation / New Ideas in Film
Award:
2026 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
Direction / Single
Award:
2026 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Big Man
Category:
Artist / Brand Collaboration
Award:
2026 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Someday
Category:
Long Form Video / Single
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Someday
Category:
Craft / Art Direction
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
ATV Rebrand
Category:
Popular Culture Impact
Award:
2026 Cultural Driver Merit Award
Points:
3.00
Client:
Apple
Title:
Shot on iPhone | Red Bull Island Hopper
Category:
Creator / Brand Collaboration
Award:
2026 Cultural Driver Merit Award
Points:
3.00
Client:
Apple
Title:
ATV Rebrand
Category:
Craft / Art Direction
Award:
2026 Design & Branding Merit Award
Points:
3.00
Client:
Apple
Title:
Great Ideas Start on Mac
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Detectives/Slo Mo
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Shot on iPhone | CNY Glad I Met You
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Dear Apple
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Detectives/8x Zoom
Category:
Use of Humor
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Apple Music x Kendrick Lamar | SB Halftime Show
Category:
Brand Partnerships / Celebrity / Brand Collaboration
Award:
2026 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Apple
Title:
F1 Haptic Trailer
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Award:
2026 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Apple
Title:
The Underdogs: Blue Screen of Death
Category:
Direction / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
Cinematography / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Shot on iPhone | CNY Glad I Met You
Category:
Animation / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
A Critter Carol
Category:
Special / Practical Effects / Single
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
ATV Rebrand
Category:
Special / Practical Effects / Series
Award:
2026 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Apple Intelligence | Clean Up Photos: Cat | iPhone
Category:
Original Music / Score - Short Form
Award:
2026 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple
Title:
Great Ideas Start on Mac
Category:
Voice Direction
Award:
2026 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
Sound Mixing
Award:
2026 Music & Sound Craft Merit Award
Points:
3.00