The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
apple
Client
Title
Category
Award
Points
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple
Category: Music Videos / Brand
Points: 21.00
F1 Haptic Trailer
Agency: Apple Marcom
Client: Apple
Category: Innovation / Execution in Technology
Points: 21.00
Relax: Slide
Agency: Apple Marcom + O Positive / Santa Monica
Client: Apple
Category: TV, VOD, & Online / 30 Seconds and Under - Single
Points: 21.00
Relax: Slide
Agency: Apple Marcom + O Positive / Santa Monica
Client: Apple
Category: Use of Humor
Points: 21.00
A Critter Carol
Agency: TBWA\Media Arts Lab / Los Angeles + Smuggler + Untold Stories + Racket Club
Client: Apple
Category: Craft / Use of Humor
Points: 21.00
Client:
Apple
Title:
I'm Not Remarkable
Category:
Music Videos / Brand
Award:
2026 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple
Title:
F1 Haptic Trailer
Category:
Innovation / Execution in Technology
Award:
2026 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Apple
Title:
Relax: Slide
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Award:
2026 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
Relax: Slide
Category:
Use of Humor
Award:
2026 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
F1 Haptic Trailer
Category:
Trailers & Teasers
Award:
2026 Moving Image Craft & Production Silver Pencil
Points:
21.00