The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
apple
Client
Title
Category
Award
Points
Great Ideas Start on Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Exile Edit + Pariah Creative + MJZ
Client: Apple
Category: TV, VOD, & Online / 31-60 Seconds - Single
Points: 3.00
Detectives/Slo Mo
Agency: Apple Marcom + O Positive / Santa Monica
Client: Apple
Category: TV, VOD, & Online / 31-60 Seconds - Single
Points: 3.00
Shot on iPhone | CNY Glad I Met You
Agency: TBWA\Media Arts Lab / Los Angeles + Buck + Mackinnon & Saunders LTD. + Shooting Gallery
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Dear Apple
Agency: Apple Marcom
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Detectives/8x Zoom
Agency: Apple Marcom + O Positive / Santa Monica
Client: Apple
Category: Use of Humor
Points: 3.00
Client:
Apple
Title:
Great Ideas Start on Mac
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Detectives/Slo Mo
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Shot on iPhone | CNY Glad I Met You
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Dear Apple
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00