The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
espn
Client
Title
Category
Award
Points
X Games 12
Agency: AKQA / Washington
Client: ESPN
Category: Microsites / Business to Consumer
Points: 5.0
Small Words/Whoop-ass/Time Bomb
Agency: Arnold / Boston
Client: ESPN
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
End Zone Options
Agency: Wieden+Kennedy / New York
Client: ESPN
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Nightmares/Permit/Lunch Break
Agency: Arnold / Boston
Client: ESPN
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Never Graduate
Agency: Wieden + Kennedy New York / New York
Client: ESPN
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Client:
ESPN
Title:
X Games 12
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
ESPN
Title:
Small Words/Whoop-ass/Time Bomb
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
End Zone Options
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Nightmares/Permit/Lunch Break
Category:
Consumer Television / :30/:25 - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0