The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Client
Title
Category
Award
Points
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google
Category: Motion Graphics / Single
Points: 25.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google
Category: Television / Long Form - Single
Points: 25.0
Made By Google
Agency: Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York
Client: Google
Category: Mobile Advertising
Points: 25.0
Made By Google
Agency: Droga5 / New York + Google / Mountain View
Client: Google
Category: Motion Graphics / Series
Points: 15.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google
Category: Cinema Advertising
Points: 15.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google
Category: Online Films & Video / Short Form - Single
Points: 15.0
Google Earth VR Tours
Agency: Antfood / New York
Client: Google
Category: Craft - Innovation in Moving Image Craft / Audio
Points: 15.0
Pixel Live Wallpapers
Agency: B-Reel / Los Angeles
Client: Google
Category: Innovation in Design / Digital Design
Points: 10.0
Through the Dark
Agency: R/GA / Sydney
Client: Google
Category: Craft / Visual Effects / Animation
Points: 10.0
Project Bloks
Agency: Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London
Client: Google
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 10.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google
Category: Integrated Branding
Points: 5.0
Mobile Arcade
Agency: R/GA / São Paulo + MediaMonks / Sao Paulo
Client: Google
Category: Data Visualization / Dynamic
Points: 5.0
Google Duo - Iconic Duos
Agency: 72andSunny / Los Angeles + Hungry Man Productions / Los Angeles + NO6 / Los Angeles + The Mill / Los Angeles
Client: Google
Category: Craft / Animation - Single or Series
Points: 5.0
Through the Dark
Agency: R/GA / Sydney
Client: Google
Category: Innovation in Film / Online
Points: 5.0
Through the Dark
Agency: R/GA / Sydney
Client: Google
Category: Craft / Visual Effects / Animation
Points: 5.0
Through the Dark
Agency: R/GA / Sydney
Client: Google
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
Made By Google
Agency: Droga5 / New York + Google / Mountain View + Deeplocal / Pittsburgh
Client: Google
Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Points: 5.0
Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland
Client: Google
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland
Client: Google
Category: Branded Social Post / Real-Time Response
Points: 5.0
Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland
Client: Google
Category: Craft / Use of Visuals
Points: 5.0
Through the Dark
Agency: R/GA / Sydney
Client: Google
Category: Mobile / User Experience
Points: 5.0
Client:
Google
Title:
Year In Search 2016
Category:
Motion Graphics / Single
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Google
Title:
Year In Search 2016
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Google
Title:
Made By Google
Category:
Mobile Advertising
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Google
Title:
Made By Google
Category:
Motion Graphics / Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Google
Title:
Year In Search 2016
Category:
Cinema Advertising
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Google
Title:
Year In Search 2016
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Google
Title:
Google Earth VR Tours
Category:
Craft - Innovation in Moving Image Craft / Audio
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Google
Title:
Pixel Live Wallpapers
Category:
Innovation in Design / Digital Design
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Google
Title:
Through the Dark
Category:
Craft / Visual Effects / Animation
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Google
Title:
Project Bloks
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Google
Title:
Through the Dark
Category:
Mobile
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Google
Title:
Year In Search 2016
Category:
Integrated Branding
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Google
Title:
Mobile Arcade
Category:
Data Visualization / Dynamic
Award:
2017 Design Merit Award
Points:
5.0
Client:
Google
Title:
Google Duo - Iconic Duos
Category:
Craft / Animation - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Google
Title:
Made By Google
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Google
Title:
Olympics News Lab at Google
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Google
Title:
Olympics News Lab at Google
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Google
Title:
Olympics News Lab at Google
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0