The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Client
Title
Category
Award
Points
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: Utility
Points: 45.00
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Online & Mobile Video / Online-only Video - Single
Points: 21.00
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google
Category: Utility
Points: 3.00
Client:
Google
Title:
Real Tone
Category:
Utility
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Google
Title:
Black-Owned Friday
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.00