The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
hp
Client
Title
Category
Award
Points
Magic Words - The Documentary
Agency: AlmapBBDO / São Paulo
Client: HP
Category: Innovation in Branded Entertainment
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP
Category: Craft / Photography - Single or Series
Points: 5.0
Magic Words - The Book
Agency: AlmapBBDO / São Paulo
Client: HP
Category: Innovation in Design / Print Design
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP
Category: Ambient / Immersive / Installations
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP
Category: Websites
Points: 5.0
True Memories
Agency: FRED & FARID / Paris
Client: HP
Category: Influencer Marketing / Episodic
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
Client:
HP
Title:
Magic Words - The Documentary
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Craft / Photography - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Book
Category:
Innovation in Design / Print Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
HP
Title:
True Memories
Category:
Influencer Marketing / Episodic
Award:
2017 Social Influencer Marketing Merit Award
Points:
5.0